Key Management

MS LOO PEI FEN 

Deputy Chief Executive Officer

Ms Loo first joined the Group in January 2004. She was appointed Deputy Chief Executive Officer on 1 November 2020 and oversees online sales, logistics, retail operations, corporate sales, group marketing, merchandising and software development across the Group and its subsidiaries. She has a Master of Marketing from the University of Newcastle and a Bachelor of Arts from the University of Southern California.

MR NG KIAN TECK 

Chief Logistics Officer 

Mr Ng was appointed Chief Logistics Officer on 1 November 2020 and is in charge of managing the logistics function of the Group. Prior to this, he was responsible for improving and increasing the efficiency as well as productivity of all functions across the Group. Mr Ng joined the Group in 1996. He holds a Bachelor of Science in Business Administration from the California State University, Los Angeles.

MR YONG KIM HON 

Chief Executive Officer – ITEZ.SG Pte Ltd

Mr Yong joined the Group in 2003. He is the CEO of ITEZ which is a provider of IT equipment rental and was previously in charge of merchandising of the Challenger retail operations. He holds a Bachelor degree of Computer and Communication Systems Engineering from Universiti Putra Malaysia.

MR SEAH CHIN TIONG 

Managing Director – InCall Systems Pte Ltd 

In 2001, Mr Seah started InCall Systems, an Outsourced Business Service Provider which offers end-to-end integrated marketing solutions. He is responsible for the overall management and the daily operations of our database, call centre and direct marketing business. He holds a Bachelor of Business Administration from the National University of Singapore and a Graduate Diploma in Systems Analysis from the Institute of Systems Science.