Key Management

MS LOO PEI FEN 

Deputy Chief Executive Officer

She joined the Group in 2004 and is in charge of Group Marketing, Operations, Customer Experience, Merchandising, Logistics and Corporate Sales. She holds a Master of Marketing from the University of Newcastle and a Bachelor of Arts from the University of Southern California.

MR NG KIAN TECK 

Chief Logistics Officer 

He joined the Group in 1996 and is in charge of Inventory Control and Logistics. He holds a Bachelor of Science in Business Administration from the California State University, Los Angeles.

MR WOON YOON SIONG 

Chief Logistics Officer 

He joined the Group in 2011 and is in charge of IT Infrastructure and software systems. He holds a Master of Science in Computer & Information Sciences from the National University of Singapore.

MR YONG KIM HON 

General Manager – Merchandising and Corporate Sales

He joined the Group in 2003 and is in charge of merchandising and corporate sales. He holds a Bachelor degree of Computer and Communication Systems Engineering from Universiti Putra Malaysia.

MR SEAH CHIN TIONG 

Managing Director – InCall Systems Pte Ltd 

In 2001, he started InCall Systems, an Outsourced Business Service Provider which offers end-to-end integrated marketing solutions. He is responsible for the overall management and the daily operations of its database, call centre and direct marketing business. He holds a Bachelor of Business Administration from the National University of Singapore and a Graduate Diploma in Systems Analysis from the Institute of Systems Science.