Key Management

MS LOO PEI FEN 

Group Chief Marketing Officer

She joined the Group in 2004 and handles the marketing and communications portfolio across the Group and its subsidiaries, focusing on ValueClub and Hachi.tech. She has a Master of Marketing from the University of Newcastle and a Bachelor of Arts from the University of Southern California.

MR WOON YOON SIONG 

Group Chief Technology Officer 

He joined the Group in 2011 and oversees the IT Infrastructure and software systems. He holds a Master of Science in Computer & Information Sciences from the National University of Singapore and has over 30 years of experience in IT systems. He is instrumental in the development of the Group’s Enterprise Resource Planning and Point of Sales systems as well as the online marketplace, Hachi.tech.

MR NG KIAN TECK 

Senior Director – Special Projects 

He is in charge of the productivity and efficiency functions across the Group. He joined the Group in 1996 and has over 20 years of experience in the IT industry. He holds a Bachelor of Science in Business Administration from the California State University, Los Angeles.

MR YONG KIM HON 

General Manager – Merchandising, Corporate Sales, Inventory Control & Logistics 

He joined the Group in 2003 and has 18 years of experience in the IT industry. He is in charge of merchandising, corporate sales, inventory control and logistic of the Singapore retail operations. He holds a Bachelor degree of Computer and Communication Systems Engineering from Universiti Putra Malaysia.

MR SEAH CHIN TIONG 

Managing Director – InCall Systems Pte Ltd 

In 2001, he started InCall Systems, an Outsourced Business Service Provider which offers end-to-end integrated marketing solutions. He is responsible for the overall management and the daily operations of its database, call centre and direct marketing business. With more than 30 years of experience in the IT industry, he brings a dynamic and unique blend of technology experience and business expertise to the Company. He holds a Bachelor of Business Administration from the National University of Singapore and a Graduate Diploma in Systems Analysis from the Institute of Systems Science.